The Story, The History

Founded in 1992 by Engineer Tarek El Damaty, what started off as a relatively unknown furniture retailer dramatically transformed into a significant force in the Egyptian and American furniture markets. Under Eng. Tarek’s vision, leadership, direction and elegant designs, TT Home Furniture established its position as a leading class furniture manufacturer and distribution center. Since its inauguration and with a wealthy history of success stories under its belt; The company has been a driving force of quality of excellence, and to this day remains strongly committed to its vision statement:
“Providing The Best & Finest Quality of Furniture.”

INTERNATIONAL EXPANSION STRATEGY: 

In 2012, already establishing a strong presence in the Egyptian furniture market, TT Home Furniture branched out to the international market with a bold strategy of expansion in the U.S. market. The company exhibited some of its finest pieces at High Point Market in North Carolina, the largest trade show of home furnishings in the world. This gave the company an advantage and worldwide exposure, and, thanks its unique and elegant sofas and salons, the company saw itself collaborating with one of the United States’ finest brands: Jessica McClintock Home.

The company has further expanded its plans by opening a retail store in one of the most elegant design center outlets in Estero, Florida and another store in Tampa, Florida in Citrus Park Shopping Mall by presenting the most elegant pieces of modern furniture that fits the American market’s taste. Besides the company’s focus in exporting to the biggest brands all the world, the company is willing to take a huge step in expanding in the retail business all over the U.S.

Mission & Vision: 

TT Home Furniture is operating to make home renovation and office establishment easier for everyone when it comes to furniture selection. Our mission is to integrate the best possible furniture designs which fit the aesthetic and practicality standards of global client range. Our vision is to introduce innovation excellently to improve the living standards of our customers.

TT Home Furniture is committed to delivering top-quality furniture pieces to every local and international customer. Our team keeps a close breadth with the leading furniture trends in global markets to introduce innovation in the furnishing market. Whether you are looking for modern and comfy pieces or want practical furniture for your house, TT Home Furniture has got you covered.

 

HOSPITALITY:

The name of TT Home Furniture can always be found among leaders of hospitality all over the world considering the fact we provided exquisite Mena House Oberoi Hotel, Sheraton, and Hilton Hotels in the 90’s under the company name “Tarek Trade Furniture.” Our top-quality furniture continues to be emblems of our identity in prominent public places and private houses. Morover, the company continued to expand internationally during the last decade after joining the “High Point market” and the “Miromar design center” in Florida, U.S.A.

 

KEY CLIENTS PORTOFOLIO:

Fortunately, from the High Point market we grabbed the attention of the largest companies all over the world, and we successfully started business relationships with them, by successfully exporting up to 250 containers per year for these companies. Some of these top brands are the following:

  • Home Centre – The most giant retail store in Furniture and home appliances across the Middle east, having more than 300 stores across the region. We export up to 150 containers per year for them as we distribute to many of their international branches.
  • AL-MUTLAQ – The Biggest and oldest furniture retail store in Saudi Arabia having plenty of subdivision companies under the company’s name (AL-MUTLAQ HOLDING.) We export to their esteemed company up to 100 containers per year and they are willing to expand stronger future projects with us.
  • Eddy Co. – One of the hugest and oldest retail stores of furniture, electronics, home appliances and also having many well-known car agencies like Porsche & Jaguar. Their company strongly depends on us to hold their furniture sector.
  • Pan Emirates – The oldest and the biggest furniture retail store in Dubai and Abu Dhabi, having some stores also in Saudi Arabia. It offers the most competitive prices in Dubai, making him have one the highest sales in the furniture business in Dubai.
  • Kervan Home – One of the oldest names in Turkey. Also known, as one of the most prestigious companies in Turkey selling very high end products and having more than 50 branches across Turkey, one of which is in mall of Istanbul, which is the biggest mall in the capital Istanbul. Kervan Home strongly depends in our company in the modern & classic sofas and have been dealing with our company since 2012 and they’re surprisingly increasing quantities with us.

There are also many other huge furniture retailers that we have exported to such as Al-Mira (Saudi), Zamani (Saudi), Al-Rugaib (Saudi), and a couple of small accounts in North America and our company is still expanding its international presence in a tremendous rate.